SEM/SEO Marketing Director

Los Angeles, California, United States | Digital Marketing Department | COVID-19 remote

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Viking Cruises' growing team is seeking talented people to build a company that helps our guests find and enjoy the world's premier travel experiences while exploring the world in comfort. If you're the kind of person who obsesses over details, thrives in a collaborative environment, and jumps at the opportunity to take on new challenges, Viking Cruises may be the place for you.

We are currently recruiting for a Director, SEM/SEO Marketing to join the Marketing team in the Woodland Hills, CA office.

This hands-on, entrepreneurial role is responsible for designing and managing all tasks and team members involved in the development of SEM marketing programs aimed at acquiring guests. This role requires an analytical mindset and a relentless drive to optimize campaigns for maximum efficiency and effectiveness with an ability to lead a team of professionals. The ideal candidate has both brand and direct response SEM experience, a solid understanding of customer acquisition tactics, and team management experience.  You should be very familiar with metrics like CPA, CTR, and CLV. 

Responsibilities

  • Oversee the management of Search activity and ensure delivery to a consistently high standard, cost effective and in line with business targets
  • Ideate, plan, execute, measure, and optimize Paid Search campaigns to meet and exceed objectives
  • Lead a team of professional optimizing SEM/SEO while working with Analytics teams for cross-channel measurement and attribution
  • Assume top level responsibility for $MM budgets including monthly forecasting of spend and ensuring that PPC accounts remain profitable to the business
  • Continuous optimization of bid strategies and A/B testing of headline, copy, extensions, placement, and landing pages to maximize conversion rates
  • Report on campaigns results through Google Analytics, Omniture & other tools
  • Evaluate and test new search vendors, tools & platforms
  • Recruit, mentor and help lead junior staff members
  • Collaborate across channels to determine the most effective role of search campaigns
  • Enforce quality assurance checklists and adherence to brand guidelines (legal, privacy, content, etc.)
  • Develop and maintain strong relationships with vendors and partners
  • Stay current with industry trends and best practices.  Provide thought leadership and perspective for adoption where appropriate

Qualifications

  • BA/BS degree required, preferably in a quantitative field
  • 4-6 years of experience managing multi-million-dollar campaigns across Google, Bing & Yahoo with a strong grasp of optimization practices, and retargeting.
  • Command of reporting through various platforms including Google Analytics, Adobe Analytics, or similar.
  • Deep expertise of bid management tools (SA360, Marin, Kenshoo, or similar)
  • Strong strategic thinking skills and the ability to make data-driven recommendations that help reach business goals
  • Understanding of how other Digital Media Channels (Paid Social, Display, GDN, DMPs, etc.) contribute to campaign success
  • Excellent writing and communication skills
  • Previous experience in marketing for travel services is a plus

Top Tier Benefits

  • Excellent Medical/Dental/Vision benefits
  • 401k with company annual match
  • Transportation reimbursement
  • Paid training
  • Paid vacation
  • Paid holidays
  • Travel and cruise rewards  
  • Discounted theater, theme park and movie tickets
  • Employee wellness program
  • Gym membership

About Viking 

Viking is celebrating its 25<sup>th</sup> anniversary.  With a fleet of 70+ River ships cruising over 30 itineraries across 34 countries, Viking Cruises is the largest, most award-winning company in the industry. In 2015 Viking expanded into Ocean cruising and now have 6 Ocean ships in operation, with 6 more ships coming soon.  In 2020 we announced the launch of Viking Expeditions and Viking Mississippi, significantly expanding the company’s growth potential.  Visit www.viking.com to learn more.

The work culture at Viking Cruises is entrepreneurial, with a focus on small teams, a strong preference for action, results, and constant improvement.  Join us as we shape the future of world travel while building a world-class marketing organization.