Paid Social Marketing Manager

Los Angeles, California, United States | Digital Marketing Department | COVID-19 remote

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Viking Cruises' growing team is seeking talented people to build a company that helps our guests find and enjoy the world's premier travel experiences while exploring the world in comfort. If you're the kind of person who obsesses over details, thrives in a collaborative environment, and jumps at the opportunity to take on new challenges, Viking Cruises may be the place for you.

We are currently recruiting for a Digital Ad Trafficker to join the Marketing team in the Woodland Hills, CA office.

This hands-on, highly visible role in the organization is responsible for all tasks involved in the development, deployment, accuracy and performance of highly complex Paid Social marketing programs aimed at acquiring guests. This role requires an analytical mindset and a relentless drive to optimize campaigns for maximum efficiency and effectiveness. The ideal candidate has both brand and superior direct response Paid Social marketing experience and a solid understanding of customer acquisition tactics.  You should be very familiar with metrics like CPMs, CPC, CPA, CTR, and CLV. 

Responsibilities

  • Manage Paid Social activity and ensure delivery to a consistently high standard, cost effective and in line with business targets. Ideate, plan, measure and optimize complex campaigns to meet and exceed objectives
  • Assume top level responsibility for multimillion-dollar media budgets including monthly spend and performance forecasting, ensuring business profitability
  • Employ continuous optimization of bid strategies and A/B testing (creative, ads, landing pages, etc) to maximize conversion rates
  • Ability to report on campaigns results through MTA, facebook, Google Analytics, Adobe Analytics, Invoca & other tools
  • Leverage understanding of how the Facebook algorithm works and implication of decisions on buying models in relation to business objectives
  • Use best practices and monitor trends in social media marketing to best build and convert a digital audience
  • Partner with the creative team and partners for best in class creative executions
  • Be cognizant of product feed/catalog executions and initiate internal solves to any feed related issues
  • Cross-channel and cross-function alignment to determine the most effective role of Paid Social campaigns
  • Enforce quality assurance checklists and adherence to brand guidelines (legal, privacy
  • Monitor functionality of all creative on multiple operating systems and mobile
  • Develop, evaluate and maintain vendor relationships, tools & platforms.
  • Stay current with industry trends and best practices and provide thought leadership and perspective for adoption where appropriate
  • Deliver advanced concepts and opportunities in a clear and concise manner to a wide range of audience

Qualifications

  • BA/BS degree required
  • 4-6 years of hands on experience managing multi-million-dollar campaigns on Facebook, Instagram, Pinterest, YouTube with a strong grasp of operational and optimization practices, and retargeting.
  • Performance marketing including lead generation experience (in-house teams or agencies)
  • Command of operational best practices and reporting excellence through platforms including Google Analytics, Facebook Power Editor, various FMPs (AdPhorus, Smartly, etc.),
  • Strong strategic written, spoken and thinking skills with the ability and confidence to make data-driven recommendations helping reach business goals
  • Understanding of how other Digital Media Channels (Display, Video, SEM, etc.) contribute to overall campaign success
  • Some knowledge of SQL and visualization tools such as PowerBI, Tableau, a plus
  • Previous experience in marketing for travel services is a plus
  • Develop and maintain strong relationships with vendors and partners
  • Stay current with industry trends and best practices. 

 Top Tier Benefits

  • Excellent Medical/Dental/Vision benefits
  • 401k with company annual match
  • Transportation reimbursement
  • Paid training
  • Paid vacation
  • Paid holidays
  • Travel and cruise rewards  
  • Discounted theater, theme park and movie tickets
  • Employee wellness program
  • Gym membership

About Viking 

Viking is celebrating its 25<sup>th</sup> anniversary.  With a fleet of 70+ River ships cruising over 30 itineraries across 34 countries, Viking Cruises is the largest, most award-winning company in the industry. In 2015 Viking expanded into Ocean cruising and now have 6 Ocean ships in operation, with 6 more ships coming soon.  In 2020 we announced the launch of Viking Expeditions and Viking Mississippi, significantly expanding the company’s growth potential.  Visit www.viking.com to learn more.

The work culture at Viking Cruises is entrepreneurial, with a focus on small teams, a strong preference for action, results, and constant improvement.  Join us as we shape the future of world travel while building a world-class marketing organization.